ABOUT US

BUILDING PARTNERSHIPS THAT LAST A LIFETIME

Driven by a vision and passion for excellence in all we do, we aim to bring the best of what we can offer to you. We are your one stop point of referral for all your business needs within the areas of our industry and expertise. Integration and connectivity are the hallmarks of our enterprise through our extensive network of strategic affiliates and partners around the world built over our years of history and experience.

PERFORMANCE | TRUST | CUSTOMER SATISFACTION

OUR HISTORY

The Lien Huat Group has over 50 years of experience in the rubber industry and more than 20 years in the flooring industry. The Group has evolved from a company trading in rubber in the 1960’s to specialising in the processing of natural rubber and manufacturing of rubber products, to the manufacturing and distribution of flooring products including underlays, carpets, timber flooring and subsequently as a provider of value added services in hospitality and commercial projects.

 

We are located in Port Klang, the premier port of Malaysia which is about an hour away from the capital city of Kuala Lumpur.

 

With the backing of a diversified and integrated group, the affiliate companies within the Lien Huat Group comprising of Lien Rubber (M) Sdn Bhd, Lien Huat Alliance Sdn Bhd and Carpetmate (M) Sdn Bhd, have the experience and resources necessary to meet the diverse and demanding requirements of the commercial marketplace. Insist on quality products and services from the Lien Huat Group.

OUR VALUES

With our beginnings in the natural rubber industry, we are a naturally a green and environment friendly company. We are committed to delivering to the market place, the best of the natural rubber industry products and solutions that are environment friendly and at the same time maintaining the intricate balance between the  development and conservation of the environment. At the same time, our commercial products are also carefully curated to ensure compliance with our commitment to environment friendly solutions.

1 cup

Sugar

We traverse the seas and bridge the continents to bring solutions, products and services closer to you. Through our extensive network of suppliers and strategic partners, we have the connectivity to bring the best of products and services to our customers.

International Business

Progressive

and

Dynamic

 

Cutting

Edge

Technology

 

We believe that the world is constantly changing and evolving thereby impacting the business environment through its changing tastes and demands. Through our dynamic team of enterprising managerial talent, we make innovation our underlying principle in the design and delivery of products and services that are customer oriented, market focused and commercially rewarding to our business partners.
 

Based on over 5 decades of knowledge and experience in the rubber industry and commercial products, we make it our philosophy to incorporate cutting edge technologies into the processes and products that define us as a business entity. We believe that product research and innovation should be driven by conscious design and effort, and not by external demands. Although diversified in activities, we remain very much sharply focused on the needs and requirements of individual customers in all sectors of our business.

Environment

Friendly

 

​International Business

Progressive

and

Dynamic

 

Cutting

Edge

Technology

 

Environment

Friendly