OUR LEGACY IN RUBBER
Not all Malaysian companies are built the same, Lien Huat has a long running history that has not only supported, but has shaped rubber trading and rubber applications as we know it today.
Founded in 1969, the Group has evolved from its trading its first block of Rubber to the collection, processing, and manufacturing its first consumer-available product.
Our proven 50 year commitment in progress has since impacted the world and elevated the use cases for many industries.
With your help, we hope to continuously push the boundaries of what is possible within Rubber Material Science in relation to your projects and goals.
BUSINESS UNITS
Lien Huat's integrated business units have been split into several divisons, each strategically positioned to serve different markets and sectors:
Lien Rubber (M) Sdn Bhd
- Midstream Natural Rubber Processing
Lien Huat Alliance Sdn Bhd
- Downstream Natural Rubber Manufacturing
Carpetmate (M) Sdn Bhd
- Distributor of Flooring Products and Project Contracting in Malaysia
OUR VALUES
1 cup
Sugar
Progressive
and
Dynamic
Cutting
Edge
Technology
Environment
Friendly
International Business
Progressive
and
Dynamic
Cutting
Edge
Technology
International Business
Progressive
and
Dynamic
Cutting
Edge
Technology
We traverse the seas and bridge the continents to bring solutions, products and services closer to you. Through our extensive network of suppliers and strategic partners, we have the connectivity to bring the best of products and services to our customers.
With our beginnings in the natural rubber industry, we are a naturally a green and environment friendly company. We are committed to delivering to the market place, the best of the natural rubber industry products and solutions that are environment friendly and at the same time maintaining the intricate balance between the development and conservation of the environment. At the same time, our commercial products are also carefully curated to ensure compliance with our commitment to environment friendly solutions.
Based on over 5 decades of knowledge and experience in the rubber industry and commercial products, we make it our philosophy to incorporate cutting edge technologies into the processes and products that define us as a business entity. We believe that product research and innovation should be driven by conscious design and effort, and not by external demands. Although diversified in activities, we remain very much sharply focused on the needs and requirements of individual customers in all sectors of our business.
We believe that the world is constantly changing and evolving thereby impacting the business environment through its changing tastes and demands. Through our dynamic team of enterprising managerial talent, we make innovation our underlying principle in the design and delivery of products and services that are customer oriented, market focused and commercially rewarding to our business partners.